Disney's Doc McStuffins toys are a sell-out.
Supplier Flair says it is experiencing stronger than expected UK sales, and it is working closely with US partner Just Play to keep stock in the channel.
"Doc is really selling well and is a great hit in our portfolio with fantastic results that have echoed the launch success in the US," Flair's marketing director Nic Aldridge told ToyNews.
"I think we all knew that this property was going to be successful, but it is fair to say that the extent of that success has caught everyone a little by surprise.
"The current stock situation is definitely tight and this is quite simply because in every territory Doc has launched so far, the brand has been such a big hit. The US launched back in October and had a sell-out situation and we're experiencing the same effect at the moment.
