New line of baby monsters represent a "massive step forward to toy technology".
Flair is confident it has a hit on its hands with the robotic pet, Xeno.
Xeno, which launches this summer, can sing, dance, play games and interact with a special app, and Flair believes it won't take long for the baby monster to make its mark on the UK market.
"At the moment, the youth electronics/robotic pet category is really hot so it seems like great timing for our interactive monster to be released into the market," said Flair's marketing director Nic Aldridge. "We are quietly confident that we can do a great number on Xeno and certainly in our first year we will have limited capacity.
"The reaction from retailers has been fantastic so we're predicting a sell-out success for 2015."
Xeno was concieved in the UK, and it's a factor that Flair is proud of.
He added: "We're even more proud of the fact that this is a home grown product which has been received so well."
Aldridge stated that ?Xeno represents a ?"massive step forward to toy technology" and boasts over ten emotions and 40 eye expressions.
With such a wide range of features, Flair isn't holding back when it comes to its marketing drive for Xeno.
"For our most exciting product release we are employing our most exciting marketing campaign to date," Aldridge told ToyNews. "Clearly there will be a huge amount of TV support as this really drives high awareness quickly, but we will be working on an engagement campaign which covers most areas of the marketing mix.
"The objective has been that wherever or whatever children are doing there is an opportunity for them to learn more about their cheeky, interactive baby monster whether they're watching TV, surfing the internet, tuning into YouTube, in the various app stores or reading a magazine."
