Trade Resources Industry Views Chivas Regal Adds New Blend to Whiskey Range

Chivas Regal Adds New Blend to Whiskey Range

Chivas Regal, a brand owned by French wines and spirits producer Pernod Ricard, has expanded its whiskey range with the introduction of new Chivas Regal Extra in the US.

Made from Chivas' house whiskies that have matured in Oloroso sherry casks, the new Chivas Regal Extra has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger, the company claims.

Chivas Regal Extra is currently available in select US markets including Los Angeles, New York, Miami, Chicago, Northern California and Texas, with plans to expand to the rest of the US later this year.

It is the first product from Chivas Regal to be launched in the US since 2007.

Pernod Ricard Scotch brand director Laurent Cutier said: "Chivas Regal Extra brings together the renowned smoothness of the Chivas house style, using Strathisla Single Malt at the heart of the blend, with a fuller taste profile coming from a higher proportion of malts matured in sherry casks.

"The U.S. launch of Chivas Regal Extra marks a milestone for Chivas Regal and we are dedicated to continuing to bring innovative and quality tastes to our U.S. consumers," Cutier added.

 

 

Source: http://www.drinks-business-review.com/news/chivas-regal-expands-whiskey-range-with-new-blend-250215-4519729
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Chivas Regal Expands Whiskey Range with New Blend