Laboratorios Casen Fleet, a Spainish niche pharmaceutical company, has deployed Cegedim Relationship Management's Mobile Intelligence solution for iPad as its Customer Relationship Management (CRM) platform in Spain and Portugal.
The cloud-based Mobile Intelligence enables the pharma company to achieve better governance through deeper system controls for cost, scalability and configuration.
Cegedim's OneKey, the global healthcare professional (HCP) database, also helps to better profile, target and connect with pediatric and gastroenterological stakeholders throughout Spain and Portugal.
Cegedim Relationship Management EMEA president Stefan Janssens said, "As Life Sciences companies in Portugal and Spain are navigating cost-cutting healthcare reforms, Laboratorios Casen Fleet now leverages Mobile Intelligence for iPad and OneKey in order to discover growth potential in both the prescription and OTC market."