Goodyear Tire & Rubber Co. announced it has been awarded the 2013 Women's Choice Award for "America's Best in Automotive" in the premium brand tire, tire retailer and auto service retailer categories.
The award designation is based on a national survey of more than 50,000 women who were asked to select the brands they would most highly recommend to others.
"Having the Goodyear brand recognized with the Women's Choice Award is a reflection of the consumer focus that we apply to everything we do," says Steve McClellan, president of Goodyear North America.
The company says consumers can look for the Women's Choice Award seal at Goodyear retail locations across the U.S. and Canada.
Women Certified is a marketing research firm and home to the Women's Choice Award. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania.
