Trade Resources Industry Views Honey Creative Develops New Packaging for Weight Watchers Product Range

Honey Creative Develops New Packaging for Weight Watchers Product Range

Honey Creative has developed new packaging for the entire retail and in-meeting product range of Weight Watchers International.

Weight Watchers, which provides a range of food products, will roll out more than 170 product skus across 30 categories with brand new look and feel packaging by January next year.

The new packaging integrates SmartPoints value, the firm’s latest programme innovation that offers clear calorie and nutritional information.

It will come with blue envelope and brand seal to create visual identity in store and improve standout on shelf.

In addition, the packaging refresh incorporates a modern and fresh look to drive taste and modernity and challenge healthy eating perceptions, said the company.

Weight Watchers commercial director Mark Simmons said: “The SmartPoints value and nutritional information on pack nudge people to make heathier choices and the fresh look and feel is modern and eye catching with delicious food photography, making people feel good about the food choices they are making.

“The move to SmartPoints earlier this year saw Weight Watchers reformulate a number of recipes across its product range to meet a change in consumer tastes and requirements."

To support the packaging refresh, Weight Watchers also expanding its range of chilled prepared meals with multiple limited edition products, including Moroccan Chicken & Aromatic Rice, Vietnamese Curry & Sticky Rice and High Protein Seeded Wraps with added British Quinoa.

Weight Watchers produces around 170 different products ranging from chilled ready meals, yogurts, sausages, bacon, bread, wraps, pittas, biscuits and cakes.

Source: http://foodproducts.packaging-business-review.com/news/honey-creative-develops-new-packaging-for-weight-watchers-product-range-101116-5664726
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