The move is a direct response to consumer feedback that highlights the biggest single frustration for online shoppers is products sent in packaging that is unnecessarily large and therefore unable to get through their letterbox.
A recent survey commissioned by the packaging firm found that 21% of respondents were irritated by having to pick up parcels or rearrange delivery because they had used inappropriately sized packaging and were too large for the letterbox.
Mark Selby, eCommerce Director at Macfarlane Packaging, said: “Our new ‘letterboxable’ range is a first in the market. It offers multiple benefits for delivery services, online retailers and their consumers. Not only is the packaging fully recyclable, but the tailored design of the range will ensure that deliveries can be made on the first call, thereby reducing multiple delivery attempts and promoting a greener delivery process.”
The new range includes bubble envelopes, postal bags, mailing sacks and cardboard wraps.
