Wego Health, an online home for consumer health opinion leaders, has introduced Truvio, an influencer-powered, voice-response mobile research platform for the healthcare and biotechnology industries.
WEGO Health activist network comprising of around 65,000 opted-in and vetted consumer health influencers from more than 130 health conditions and topics, powers the Truvio.
Every WEGO health activist will actively contribute to multiple online health communities.
Truvio allows health consultants, researchers and companies to tap into the wisdom of these informed and passionate consumer health opinion leaders, getting on-demand feedback instead of waiting for more traditional research.
Truvio's mobile research platform speeds up the process of obtaining the true voice of health consumers, as the mobile platform collects results in real time and WEGO Health's hyper-engaged consumer influencer members respond quickly with informed opinions.
Through the smartphone's keypad, health activists complete their quantitative surveys and are then prompted to provide qualitative comments verbally.
This combination of mobile inputs helps improve response rates and delivers deeper results on topics that are mission-critical to researchers unlike feedback from standalone survey or focus groups.
WEGO Health CEO Jack Barrette noted health is really social media's higher calling and with Truvio, consumer health influencers are empowered to become change agents for the millions of patients who follow them.
"Advances in healthcare can't wait. Truvio connects industry and influencers - fast - in a way that benefits both," Barrette added.
