Trade Resources Industry Views Mentholatum Is Aiming to Tempt Consumers by Its Softlips Holiday Gift Tag Packs

Mentholatum Is Aiming to Tempt Consumers by Its Softlips Holiday Gift Tag Packs

US-based global health and wellness company Mentholatum is aiming to tempt consumers by its Softlips holiday gift tag packs that will arrive on store shelves in November 2012.

The packs will be available at retailers across the US in four varieties like Softlips Vanilla with bonus Softlips Winter Mint, Softlips Vanilla with bonus Softlips Sugar & Spice, Softlips Raspberry with bonus Softlips Sugar Cookie, and Softlips Raspberry with bonus Softlips Sugar Plum Berry, according to packworld.com.

Mentholatum innovation director Katherine Tocheff said since a holiday gift giving can put a strain on anyone's budget, it has decided to launch the new seasonal products.

"Our Holiday Gift Tag Packs make it easy to share the holiday spirit. And we hope to provide more opportunities for fans to vote for new flavors like Softlips Jack Frosting and Softlips Peppermint Stick. Our goal is to provide new products for new occasions, all year long," Tocheff said.

All the products, which will be priced under $5, feature festive graphics for giving as stocking stuffers, package toppers, and gifts for teachers, classmates, family, and friends.

Softlips offers a line of lip conditioners, lip tints, lip glosses and therapeutic lip products, including natural and organic products.

Mentholatum provides healthcare solutions for the treatment and prevention of conditions associated with skin care, pain relief, and eye care.

Source: http://otcproducts.packaging-business-review.com/news/mentholatum-to-entice-consumers-with-softlips-gift-packaging-221012
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Mentholatum Tries to Lure Consumers with Softlips Gift Packaging