The three products in the range are Brown Sauce (a traditional Scandinavian gravy), Steak Sauce (with red wine) and Béarnaise Sauce.
"We wanted to make a bold statement announcing Knorr's entry into the fresh arena and created a prominent sauce-boat icon as the vehicle to communicate the freshness of the product as well as the different sauce variants", said R Design creative director and founder Dave Richmond.
He added: "We believe in keeping design messaging simple. Tell the consumer what they need to know with the least amount of fuss, but do it in a way that is clearly from the brand so there is no confusion over identity."
Nordic brand manager for Knorr, Daniel Morales, said: "The feedback from both consumers and trade customers has been very positive about the new face of Knorr in fresh. I think our brief to R Design was true to Knorr but dramatically different, and they nailed it beautifully."
Richmond added: "It's always a careful balancing act between branding, getting across the proposition and clear differentiation between variants."
