Trade Resources Industry Views Samsung's Upcoming ATIV Q Convertible Tablet Is Versatile

Samsung's Upcoming ATIV Q Convertible Tablet Is Versatile

Samsung's upcoming ATIV Q convertible tablet is versatile: The 13.3-in. device runs two operating systems, Windows 8 and Android, and it can unfold to function as a laptop with a physical qwerty keyboard. But while that versatility may appeal to some users, it could confuse others, and it could create support and security headaches for IT shops.

Of course, that's assuming that the ATIV Q, announced late last month in London, is able to gain traction in the market when it finally goes on sale in the U.S.

Dual-boot devices, like the Lenovo IdeaPad U1, haven't sold well, largely because they didn't shift smoothly from OS to OS, said Rob Enderle, an analyst at Enderle Group. Announced in 2010, the IdeaPad U1 ran both Android and Windows 7, but Lenovo no longer sells it.

The ATIV Q is designed to switch instantly from Windows to Android, and that could prove to be a selling point.

But Enderle and other analysts said IT shops will worry about Android security, even with Samsung's Knox security approach, announced in February. "Enterprises are really nervous about Android because it has become such a huge malware problem," Enderle said. But that could change "if you can assure that the Android side of the ATIV Q is disabled while inside of the company's firewall."

Patrick Moorhead, an analyst at Moor Insights & Strategy, disagreed. "Enterprises could essentially double their ROI by taking what they did on phones and moving that over to tablets," he said, though he did acknowledge that it's still unknown whether Knox will be effective.

Forrester Research analyst G.P. Gownder said managing both operating systems in the ATIV Q "could be quite a challenge."

Analysts agreed that, its versatility aside, the ATIV Q will appeal to some users because of its super-high 3200-x-1800-pixel resolution, the highest of any device with a 13.3-in. screen.

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Dual-OS Hybrid Tablets Create Challenges for IT