Coca-Cola has launched Coca-Cola Life in the United Arab Emirates, the first low-calorie cola sweetened from a blend of stevia and sugar.
Stevia, a zero-calorie sweetener from natural origins, comes from the best-tasting part of stevia Leaf, found in South America. At 27 kcal per 100ml, Coca-Cola Life offers a calorie reduction of approximately 38%.
The Coca-Cola Life price is set at 2.5 AED both for the 330mL bottle and 250 mL can.
Coca-Cola Middle East marketing director Tolga Cebe said: “We are delighted to announce the launch of Coca-Cola Life in the UAE. Coca-Cola Life is a unique, great-tasting option for those looking for beverages with fewer calories.
"Coca-Cola Life is the latest example of the our company’s commitment to offer more choice through low, and no-calorie options, demonstrating our innovation in enriching our product portfolio to meet consumers' evolving needs and preferences.”
Consumers will have the chance to discover the new beverage through sampling opportunities across the UAE including Carrefour Mall of the Emirates, Spinneys Motor City, Union COOP Muhaisanah and GEANT Yas Mall.
