Trade Resources Industry Views Robinson's Fruit Shoot Returned Back to Store Shelves

Robinson's Fruit Shoot Returned Back to Store Shelves

Children’s soft drink Robinson’s Fruit Shoot, which that was removed from shelves following a packaging safety scare, is returning back to store shelves.

In early July, Britvic made drink was forced to recall millions of bottles after a six-year old boy was found choking by his on a detached part of a newly-introduced non-spill cap known as the Magicap, according to Packaging News.

Britvic, however, has not revealed to the news site whether the issue was a design problem or a problem on a filling line.

The UK-based company has launched a series of 'We're back' print adverts, which will run in national and consumer media, starting from 3 September.

 

 

Source: http://www.packaging-business-review.com/news/robinsons-fruit-shoot-makes-comeback-030912
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Robinson’S Fruit Shoot Makes Comeback