Trade Resources Industry Views WestRock Unveils Smart Packaging for Paper-Based CPG Products

WestRock Unveils Smart Packaging for Paper-Based CPG Products

Packaging solutions provider WestRock Company has introduced a connected packaging solution for paper-based consumer packaged goods (CPG) products.

The solution has been developed by WestRock in collaboration with EVRYTHNG and Digimarc.

Featuring Digimarc’s enabled barcode technology and EVRYTHNG’s IoT Smart Products Platform, the connected packaging solution is intended to offer embedded, real time, connected digital intelligence to WestRock’s paper-based consumer packages globally.

WestRock Enterprise Solutions and Displays business segments president Craig Gunckel said: “WestRock’s Connected Packaging Solutions brings new levels of real-time interactivity to paper based consumer packages globally.

“The combination of smart packaging, powered by smart software in the cloud, makes literally billions of packaged goods more intelligent, more interactive, more trackable and more valuable to CPG companies, retailers and their customers.”

Initially, Digimarc Barcodes will be printed by WestRock that can be scanned by smartphones, point of sale scanners, and other machine vision devices.

The Digimarc Barcodes are integrated with the EVRYTHNG IoT Platform to provide unique Active Digital Identity (ADI) and data profile in the cloud for each package.

Digimarc CEO Bruce Davis said: “This collaboration will expedite development of interactive packaging for progressive brands, which will benefit from more accurate inventory tracking, faster retail sales, and direct communications with consumers.”

WestRock plans to demonstrate connected packaging solutions at the National Retail Federation’s (NRF) Annual Convention & EXPO scheduled to be held later this year.

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