Market Track, LLC, the leading provider of retail promotion and pricing intelligence solutions in North America, announced that it has agreed to acquire Dynamite Data, LLC. Market Track will retain Dynamite Data’s key leadership team, including CEO Diana Schulz and Co-Founder, Chief Architect, and CTO Kristopher Kubicki. Schulz will become President of Market Track’s new eCommerce Division, with Kubicki serving as CTO.
Market Track will make significant strategic investments in Dynamite Data’s product roadmap and will add additional personnel to Dynamite Data’s engineering and sales teams to strengthen its position as the leading provider of real-time eCommerce data and insights.
Dynamite Data will also add several exciting new capabilities that will enhance Market Track’s existing digital monitoring and analytics solutions, including its PriceVision offering, which seamlessly integrates eCommerce and in-store pricing and promotional data. Terms of the transaction were not disclosed.
Dynamite Data, based in Chicago, is an industry leader in consumer/retail Big Data and channel intelligence, delivering unprecedented access to the most comprehensive, timely, and actionable insights for global retailers and manufacturers through its Channel Monitor solution.
Dynamite Data gathers, analyzes, and distributes online pricing, inventory, and rating and review information from more than a billion eCommerce buy pages in 54 countries at more than 3,000 online retailers. This data provides retailers and manufacturers with unsurpassed visibility into their markets and competitors.
Market Track is the leading provider of data-driven promotion and pricing intelligence solutions that enable retailers, manufacturers, and brokers to optimize marketing decisions. The company currently serves more than 500 global retailers and manufacturers across all classes of trade and product categories. Market Track’s engagement and support provides actionable insights into promotional activity, offering a comprehensive view that drives promotional and pricing optimization both in-store and online.
Commenting on the Dynamite Data acquisition, Wayne Mincey, Market Track’s CEO, said, “Dynamite Data has transformed how both eRetailers and Click-and-Mortar participants monitor, analyze, and respond to their marketplace. Through our acquisition we aim to leverage the company’s sophisticated data extraction techniques to expand our capabilities and further our mission to help our clients grow their sales by executing their strategies across multiple media types.”
