Axalta Coating Systems supported the EyesOn Design Awards program at the 2015 North American International Auto Show, benefiting the visual research program at Henry Ford Health System’s Detroit Institute of Ophthalmology. Lisa Miree-Luke, Axalta Corporate Affairs Manager for North America, co-emceed the event with Marcus Shelly of American Specialty Cars. David Fischer, Axalta’s Vice President of Market Strategy and Growth, Light Vehicle OEM, presented the Innovative Use of Color, Graphics and Materials award. The Buick Avenir design team won the award for its attention to detail, the way its materials worked together and its understated elegance which was true to the brand, according to the judges. The Buick Avenir also won the award for Best Concept Vehicle.
EyesOn Design awards honor vehicles that are making their auto show debuts. Winners are selected by more than 30 judges who are active or retired automotive designers and chairs of transportation design education programs. Nancy Lockhart, Axalta Global Color Marketing Manager served as a docent to the judges.
Axalta’s sponsorship benefits vision research at The Henry Ford Health System Center for Visual Rehabilitation and Research. “We appreciate Axalta’s partnership. Financial support from companies like Axalta helps us to continue to make important advances in research and helps our patients to receive quality vision care,” said Annie Riddering, Rehabilitation Supervisor at Henry Ford Health System.
“Axalta is pleased that the Henry Ford Health System Center for Visual Rehabilitation Research is a beneficiary of our awards sponsorship,” said Fischer. “We appreciate the institute’s efforts to help the world to see brilliant color.”
