C&C Group continues to ramp up its international expansion in Asia-Pacific with the announcement of its second strategic partnership this month.
C&C Group is proud to confirm the signing of a new long term agreement with Coca-Cola Amatil (NZ) Ltd for its Magners & Tennents brands.
C&C Group and Coca-Cola Amatil have worked together under a distribution agreement on Magners in New Zealand since 2014 and based upon the success of the last two years have agreed to new commercial terms which will form a 10 year strategic partnership between the two companies. Under the terms of the new deal Coca Cola Amatil and C&C group will enter into a profit and marketing investment sharing agreement which will strengthen Magners competitiveness, marketing and route to market.
Conor Hardy, Regional Director for Asia Pacific said: "We are delighted to strengthen our partnership with Coca-Cola Amatil in New Zealand. We are very optimistic about the future for our brands under this new agreement. This new strategic partnership will allow us to collaborate on a long term basis to ensure we position Magners and Tennents to participate in meaningful long term market growth"
Tim Jordan, Alcohol Business Manager for CCA NZ, said: "We've always valued the strength of our relationships with our brand partners, and we're delighted to have the opportunity to extend that relationship with C&C even further. This new agreement gives us a strong platform on which to base the continued growth of these great brands in the New Zealand market."
