The Dutch denim brand G-Star Raw has finally debuted in India in partnership with the Indian online shopping destination ‘Jabong’.
The introductory range on the e-commerce site includes a variety of jeans ranging from Japanese selvedge denim to pure, raw denim replete with sophisticated washings and treatments as well as a wide array of printed T-shirts, fitted shirts and jackets for day and night wear purposes.
The 120-piece line, which offers both men’s and women’s clothing, also features the 3D denim which is made using a unique construction technique and silhouette created by the European brand.
While speaking on the collaboration, the Founder and CEO of Jabong.com, Arun Chandra Mohan, said, “We are happy to onboard G-star exclusively on Jabong. Global fashion has always enthused our customers and they have come back to us asking for more. With G Star Raw coming on board, we see a strong addition to our fashion offering.”
The brand fills an avant-garde niche in the Jabong.com assortment, bringing the denim brand’s unique take on denim and apparel to Gen-Y shoppers.
With an elaborate worldwide fan following, G-star Raw garments are often worn by celebrities like Jay Z, Rita Ora, Cara Delevingne, Heidi Klum, Robert Pattinson and Gwen Stefani.
The Indian fashion and lifestyle e-commerce portal Jabong is a multi-brand purveyor that offers more than 1500 on-trend international high-street and sportswear labels, as well as Indian ethnic and designer brands. Providing over 150,000 styles, the company also associates itself with major Bollywood blockbuster movies and brings in the new wave in fashion trends. (PB)
