The This One range includes shampoos and conditioners, a replenishing treatment, curl and wave crème, hair oil and a blow dry spray. All products carry the Cruelty Free International symbol.
Superdrug selected the packs from M&H's portfolio of 1,200 standard products and they have been manufactured in a striking shade of purple with flashes of bright colours identifying individual products.
All closures have been colour-coordinated in purple to ensure strong shelf stand out.
The shampoos and conditioners use M&H's 250ml PET Tubular bottle with a double-wall X-Press cap, while the replenishing treatment uses M&H's 150ml double walled Spirit jar.
In addition the hair oil is packaged in a 100ml PET Tubular topped off with a serum pump, whilst the 150ml curl and wave crème comes in a 35mm diameter tube.
Neil Pedliham, design manager at Superdrug, said:? "We chose M&H as they could offer an extremely comprehensive range of standard products plus the facility to print and label in-house which helps tremendously when coordinating a new product launch of this magnitude."
