Trade Resources Industry Views At Present, The Overall Sum Total of Promotions in The Form of 7

At Present, The Overall Sum Total of Promotions in The Form of 7

Tags: Sink Tap

Ceramic sanitary ware taps industry, large and small businesses so much, while the market is so big, enterprise more competitive bigger. Each company are more then a little bit in order to gain market share, castlevania promotional activities and you will sing; our debut. Of course, this is not the fault of businesses are competing to blame. At present, the overall sum total of promotions in the form of 7: The author summed up as "seven weapons": The first is: "longevity sword" of coupons: It is called longevity, meaning there is often used. Tried and tested this trick a lot of businesses, the performance of the more common form of discount (discount) vouchers: the holder to purchase a specific product in this coupon can be required to pay a certain amount less. Coupon Coupon divided into unconditional and conditional coupons. The former can be mailed, attached to this product or other product packaging (above) can also be published in magazines and newspapers ads, to reach its recycling rate with the different ways and different distribution; the latter's offer is conditional, not consumers obtained free of charge, such as the retail launch of the "over 5000 to send 1000″, 1000 cash coupons only at the time of purchase to take effect. The second: "The peacock Ling, " the price discount (discount): It is called the peacock Ling, has important meaning. Price discounts may be direct price discounts, such as 8-fold, it can be indirect discounts, such as: buy 5 get 1 free, buy 3 get 1.5. At present, many of the planning consulting firm for the design of a number of formulas. Can be said in this effort up and down the most. The third: "jasper knife" of the bundle: "jasper knife" Going casual has to imply two things, let it mix. Bundling is lower than normal prices to the customers of two or more commodity marketing and gift mix. Such as: buy bathroom sink taps tiles get, buy ceramic tile to send Paving and so on. The fourth: "Gun Overlord", the prizes reward: It is called "King Gun" a big surprise that meaning. After consumers purchase goods and provide them to win cash, travel opportunities or items of various awards. Is to ask consumers to draw a lottery number to write into a ballot box to get lucky, or just to have his evidence taken as a prize winner. Every time the game is to buy goods in the consumer when he took part in various games, they may win or may nothing. Fifth: "chain hook, " the free gift: It is called "chain hook, " meaning that initiate. Divided into three forms: 1, into the store send a free gift. 2, giving a free gift after purchase. 3, the price of goods at a fraction of the cost presented to the customer: such as 1 per 1 square meter. Sixth: "sentimental ring" of the free services: It is called "sentimental ring, " said the emphasis on feelings of emotional investment in the meaning of friendship. Semi-finished ceramic products is the only completely be finished until after paving, paving or a free guide, free design and other free services. Has become a symbol of a professional marketing company. Seventh: the "big fist" of the joint promotion: It is called the "big fist, " said the powerful combination of more powerful meaning. Two or more non-competing brands to cooperate in order to expand their influence. Joint advertising, joint marketing, joint activities in the form of alliance. We can see that the market has entered a non-ceramic does not promote sales of the embarrassing situation, in Kunming, such as Bode Seiko brick, Marco Polo, the Italian Ceramics, LD ceramics, building materials and other very powerful satellite communication businesses, forthcoming in May pull marketing war. Lead to dramatic changes in competition in the market price blind blind business promotion, make first-class brands company with the rear end in the third-price discounts, which is a putschist performance, so they did not get to know is why only sold in the dynamic promotional products? "Sword Spirit" really okay? Sun Tzu said: Almost all military forces of the law, do not wait for Heaven's Heaven or less, the yield is the best way to make an enemy, Heaven's too much to break through the war in that country to inferior; not wait for Heaven, to yield to the enemy army is the best way the use of force to break his inferior; not wait for Heaven, to yield to the enemy brigade is the best way, break him inferior; not wait for Heaven, all the enemy soldier is the best yield, break him inferior; not wait Zhu Sha, Wu yield all the enemy is the best way, break him inferior; so victorious, injuries kill many, not the best is good, leaving the enemy surrender without a fight, be considered as the most good good. So the best use of troops is not a battle won, followed by the collapse of the enemy's allies, the enemy again attacked the use of force, the most worst person is attacking the city. Frontal attack is the approach of last resort. Companies often like to do promotions like the Sword, Sword and the like at any time, for experts to find some promotional teach them how to Sword, but these experts often have little understanding of the market investigation, a package with different cities in the country, is essentially a theorist However, as year-round on a business trip, practice really understand the illusion of cause. Often do not know how to get to the future, we can only choose to go with the others behind. The promotion is the only way? Understandable, short-term promotions can indeed promote the sales of a certain period of time, but marketing is not the only way, only good governance profit model is often a long road to safety. Enterprises with good profit model must have a unique and good values. Many in the industry the company has a very strange phenomenon: rather spend tens of thousands of funds and the sentiment in the decoration and interior designers public relations company, was unwilling to take part to motivate staff, lead designer decoration company that co-operation buy a car already, and their key employees with affordable housing units can not afford the down payment. Now we mention "business in China, " I have a problem, the Chinese people has always been rather be beheaded, not to Pteris. We do not lack entrepreneurial spirit, but a serious lack of "professional" spirit. "Why did not enter the Chinese private enterprises the world five hundred? As capable employees to business, and naturally do not. So the boss should think more about marketing than problem, and only deal with these issues outside the well, only way to achieve victory without fighting. Source: Best Tap Blog

Source: http://www.besttapblog.net/2011/01/
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