MillerCoors has launched its third Henry's Hard Soda flavour since the range was launched at the start of this year.
Henry's Hard Cherry Cola targets the same Gen-X consumer as the last two flavours, Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.
Packaged in 6-pack 12-ounce bottles and 16-ounce single cans, the new hard soda product is now available nationwide at most grocery, liquor and convenience stores.
Henry’s Hard Cherry Cola at 4.2% alcohol by volume is made with cane sugar and has a cherry cola flavor. The drink has a subtle hint of almond taste which gives it a distinct taste compared to its own hard sodas and that of competitors’.
MillerCoors is likely to support its newest flavored malt-beverage through nationwide ad campaigns focused on Gen-X and run across electronic, digital media, social media and traditional billboards.
MillerCoors senior director of innovation Bryan Ferschinger said: “Our focus remains on the Gen-X audience because we believe this is a group that continues to be overlooked.
“We know Gen-Xers have stuff to do tomorrow, which is why we created Henry's Hard Soda. Henry's provides just the right amount of fun, helping people embrace their 'Live Hard-ish' lifestyle."
As of now Henry’s Hard Cherry Cola faces competition mainly from similar flavored malt beverages from Best Damn Cherry Cola of Anheuser-Busch and Seagrams’s Cherry Cola-flavored hard soda.
Apart from hard sodas, MillerCoors also manufactures beers and ciders that include brands such as Coors Light, Coors Banquet, Miller Lite and Miller High Life.
