The Empire Life Insurance (Empire Life) has launched a permanent hybrid life insurance product, Hybrid Solution 100, to enable customers to benefit from lower insurance premiums.
Combining guaranteed and adjustable features, the permanent life insurance offers downside protection with upside potential to customers who believe long-term interest rates will rise.
Empire Life Insurance senior vice-president Sean Kilburn said, "The beauty of Hybrid Solution 100 is that it could help offset these increasing costs with lower insurance premiums."
Kilburn said that the company works with advisors to help protect Canadians and their families with simple, responsive and cost-effective life insurance.
Established in 1923, Empire Life provides individual and group life and health insurance, investment and retirement products for Canadians.
