Research by Smithers Pira has determined that the authenticity and trust of brand owners and their products is growing in importance in the eyes of consumers.
Given increased scrutiny in the wake of high profile food recalls over the last several years, this is placing the role of packaging front and center with brand owners as a way to assure consumers that products are of high quality, safe and meet expectations.
At the same time, a new study published by the American Journal of Lifestyle Medicine has highlighted the need from public health experts to improve consumption of fruits and vegetables among the US population.
Referenced in the study are new findings from Michigan State University (MSU) that canned foods deliver on nutrition, affordability and safety, making them an effective tool to help consumers increase their fruit and vegetable intake, particularly as it relates to continuing efforts in the US to battle the rise of obesity.
CROWN Food Packaging North America, a business unit of Crown Holdings) offers a broad range of food packaging technologies ideally suited to help brands address these needs.
"Consumers have a high level of familiarity and trust with food cans, and the format has an unprecedented safety record," says Hella Gourven, Marketing Manager, CROWN Food Packaging North America.
With communities celebrating National Food Month in April, research from Packaged Facts4 shows that consumers are also increasingly seeking nutritious meal options and packaging that fits into their busy lifestyles.
Metal packaging is well positioned to help brand owners meet these demands thanks to the inherent benefits of the material and the canning process itself. The fact is that canned foods are nutritionally on par with fresh and frozen products, and in many cases, they are actually more nutritious.
According to the study by Michigan State University for example, the retort process employed during canning tomatoes actually improves their B vitamins, vitamin E and carotenoid content.
Canning facilities are strategically located near farms so that fruit and vegetables are canned within hours of being picked -- the time when they are at their freshest.
Since the vast majority of canned goods can be eaten immediately after opening or after simple reheating and require little to no additional preparation, the format makes it easy for busy consumers to take in the recommended daily amount of fruit and vegetables.
Busier lifestyles are also leading consumers to place a higher premium on food products that are portable and can be eaten on-the-go, according a new report from Mintel5.
Advances in food can technology, including Crown's Easylift easy-open ends, PeelSeam peelable ends and bowl cans are ideal for helping consumers enjoy their favorite food when and where they want it.
