WSWA Services, an affiliate of Wine & Spirits Wholesalers of America (WSWA) and Drizly, the Boston-based technology company, have entered into a collaboration agreement.
With this strategic alliance, both the companies aim to provide enhanced shopping services for beer, wine and spirits through mobile sets.
The next generation technology will enable on-demand delivery of beverage alcohol to consumers, wholesalers, retailers and suppliers, said the companies in a press statement.
Drizly and WSWA Services are expecting to expand the former's presence with retailer partners across US. Drizly will also benefit from a network of wholesalers at both the supplier and retailer levels.
Drizly CEO and co-founder Nick Rellas said: "Drizly's strategic alliance with WSWA Services shows that technology can be the ally of mature, regulated industries like beverage alcohol-not a disruptor.
"The vision for Drizly has always been to accelerate wholesalers, suppliers and retailers through the consumer's shift to digital and mobile commerce. By joining forces with WSWA Services we take an important step forward in our mission to legally connect supply and demand."
WSWA President and CEO Craig Wolf said: "WSWA Services's strategic alliance with Drizly demonstrates the commitment of wholesalers to support next generation technology that will directly benefit consumers, retailers, suppliers and wholesalers.
"Most importantly, this alliance will enhance the three-tier system and amplify the benefits this system currently provides consumers: the widest array of product available anywhere in the world, delivered in a manner that is well regulated and ensures consumer protection, appropriate oversight, and product integrity."
WSWA is the national trade association representing the wholesale tier of the wine and spirits industry in US. With 362 member companies across nation, it claims to represent more than 80% of all wine and spirits sold at wholesale in the US.
