Trade Resources Industry Views Apple Becomes The Most Influential Mobile Brand in China

Apple Becomes The Most Influential Mobile Brand in China

Tags: Apple, Samsung, iPhone

Though iPhone can be seen everywhere in China, Apple didn't held the top spot in China's mobile sector.Korea-based company, Samsung had previously ranked top since 2012. It has changed untill the iPhone 6 and iPhone Plus unveiled. According to the China Brand Research Center's 2014 China Brand Power Index ranking report, Apple has replaced the Samsung as No. 1 in China's mobile sector this year.

Apple Becomes The Most Influential Mobile Brand in China

The China Brand Research Center calculated this year's rankings by polling 13,500 Chinese across 30 cities, aged 15 to 60, from August 2013 to January 2014, about brand awareness and loyalty.

According to the report, Samsung overlooked the consumers' different needs and paid much attention on market share, which lead to a falling consumer loyalty. Contrarily, Apple's always trying to provide the best.

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