Trade Resources Industry Views New Balance Re-Enters India

New Balance Re-Enters India

New Balance plans to expand to India with up to 50 stores set to open in the next three years.

"We are looking to open 50 stores potentially in the next three years throughout the major metros, starting with the nothern cities," said Darren Tucker, vice-president for Asia-Pacific at New Balance, told The Economist. "Once we establish our stores in north, we will move to other parts of the country."

The first store, measing 1,100 square feet, opened at DLF Mall of India, Noida, near New Delhi.

New Balance also has an exclusive partnership with fashion e-tailer Jabong to sell its products online.


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