Customer engagement solutions provider YPB Group has signed a master supply agreement (MSA) with Australia’s natural health brand Blackmores for the supply of YPB’s full range of products and services.
As per the two-year MSA, Blackmores will deploy YPB’s suite of Brand Protection and Customer Engagement solutions across its Blackmores range.
YPB executive chairman John Houston said: “The opportunity to work with Blackmores is an important endorsement of our vision to help Western exporters realize the potential of Asia while protecting and growing the value of their brands.
“With the technologies and talent in place, the commercialization of our valuable and unique intellectual property is clearly gathering momentum.”
YPB said its Protect solution is a patented, invisible, indestructible, uncopiable tracer or marker designed to be seamlessly and easily incorporated into plastics, inks and fibers to create protected, intelligent packaging.
The tracer, in conjunction with YPB’s patented scanner, can be used to confirm the authenticity of a product.
In combination with YPB’s Track and Trace solution, the intelligent packaging can detect counterfeit goods while ensuring supply chain integrity, which is said to be a major issue for exporters.
With operations in Australia, China, Thailand, USA, Mexico and India, YPB Group offer range of smart packaging and labeling solutions to protect integrity and value of the product in high-risk markets.
