The Explorers Club and Diageo today announced a global sponsorship and licensing agreement and the settlement of all outstanding litigation between the two organizations.
Under the agreement, Johnnie Walker has become a corporate sponsor of The Explorers Club, the historic world center for exploration headquartered in New York City. The Explorers Club and Johnnie Walker will also work together to promote exploration and discovery, the core of The Explorers Club's mission. The rich legacy of The Explorers Club will serve to inspire the Johnnie Walker Explorers' Club Collection going forward. Terms of the Agreement were not released.
In announcing the Agreement, Guy Escolme, Global Brand Director for Johnnie Walker, stressed that "this collaboration with The Explorers Club brings the history and importance of exploration to life and allows us to share our joint passion for exploration and discovery. The Explorers Club is leading the way in world exploration, and we are privileged to be able to join them in this extraordinary effort."
Alan Nichols, President of The Explorers Club, added: "We salute Johnnie Walker for joining with us in furthering the quest for knowledge through exploration and discovery, which holds the key to all human progress. With this new and exciting relationship, The Explorers Club will be able to enhance its grant programs, further develop its highly successful lecture series and educational events, and expand its role as the World Center for Exploration."
