The next edition of Shanghai Mode Lingerie will breathe new life into the Lingerie and Swimwear markets in Asia.
Eurovet has innovated the format of the show in order to stay ahead of the fast moving industry growth and demand. The traditional “trade show format” evolves in a “2 in 1” experience:
- A top-level Lingerie and Swimwear event in an exclusive and highly qualitative business Club
- A 100% fashion event, in a highly trendy setting and happening
With over 8 years of expertise in China and Asia, Eurovet has re-vamped Shanghai Mode Lingerie into a qualitative and targeted business Club where international brands can meet top buyers, distributors, Chinese and South East Asian department stores combined with individual B2B meetings organised prior to the show.
With the influx of mid-market vertically integrated brands and a growing Chinese and Asian middle class, there is a need for the high street international brands to explore ways of differentiating themselves from the competition.
Through the revitalised format of Shanghai Mode Lingerie, Eurovet is offering the brands the promotion they need to stand out and position luxe lingerie and swimwear as fashion items.
To further implement this new strategy, Shanghai Mode Lingerie is collaborating with the Shanghai Fashion week on several top-notch fashion shows to put in the spotlight the latest products of the international Lingerie and Swimwear brands. The Fashion shows will take place in Xin Tian Di, located at the heart of Shanghai, and recognised for its artistic, historical and international trendy atmosphere.
Through this unique partnership, Shanghai Mode Lingerie visitors can admire the lingerie and swimwear products during the exceptionally choreographed fashion shows. Fashion savvy consumers, trendsetters and fashion experts will also be attending the mise-en-scène organised by Eurovet’s Creative Director.
This additional B2C characteristic of Shanghai Mode Lingerie is going to give the international brands the visibility they need to further build on their brand’s image and identity in Asia. Follow Shanghai Mode lingerie and its brands via different promotional channels and social media including weibo, qq, tudou in China.
The new strategy is something Eurovet has been working on throughout its brand shows in Paris, Europe and now Shanghai. It is important to work closely with customers and partners to understand and create effective business platforms and outstanding opportunities to meet with the final customers.
INTERFILIERE Shanghai is bringing the beach to you…
The 9th edition of INTERFILIERE Shanghai will showcase over 250 specialised exhibitors covering 7 product based sectors including fabric, lace, embroidery, accessories & trims, Garment manufacturing (OEM/ODM), textile design, textile machinery and software.
In addition, INTERFILIERE Shanghai is partnering with INVISTA and the Hong Kong Intimate Apparel Industry Association (HKIAIA) on 2 special dedicated pavilions. Both industry specialists are collaborating with their mills and members in order to showcase the lingerie and swimwear designers and buyers the unique capabilities and diversity of their product ranges.
During the 2 day event, INTERFILIERE Shanghai will transform some areas of the Shanghai Exhibition Center into BEACH ISLANDS to highlight the latest fabric and accessory trends for Spring/Summer 2015.
This unique event will create the perfect atmosphere for designers and buyers to add value and creativity to their future collections.
When speaking about trends, the esteemed TREND FORUM will shine with bright colours, happy designs, lushness and generosity, a new “resort lifestyle” inspiration for beachwear and lingerie alike. Trends and forum are created under the artistic eye of Jos Berry, founder and director of Concepts Paris, the international trend forecasting and design consultancy.
With over 7000 industry visitors expected, INTERFILIERE Shanghai is the leading international sourcing platform for intimates and swimwear in Asia, and the sole meeting of the industry worldwide in the second semester.
