Trade Resources Industry Views Furniture First Buying Group Launched The Cooperative's First National Furniture Sale

Furniture First Buying Group Launched The Cooperative's First National Furniture Sale

Furniture First Buying Group has launched the cooperative's first national furniture sale, which combines a traffic-driving direct mail promotion with a coordinated sale period, running Sept. 20-29.

Ninety-seven Furniture First member retailers are participating in the sale, supported by the $1.6 billion buying power of their group.

Furniture First negotiated discounts with 64 of its vendor partners in a variety of home furnishings categories. In addition to the discounts, the National Furniture Sale incorporates financing specials arranged with Furniture First consumer financing partners.

A coordinated, multi-channel marketing campaign was prepared for participants. Materials include point of purchase kits, TV and radio spots, a customizable press release for retailers to distribute to their local media, and e-blast templates to send to customers. Furniture First also created three micro-websites to promote the sale, highlight available brands and allow customers to find local dealers.

Source: http://www.furnituretoday.com/article/567555-Furniture_First_kicks_off_first_national_furniture_sale.php
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Furniture First Kicks off First National Furniture Sale
Topics: Furniture