Trade Resources Industry Views Tempur-Pedic's Refreshed Collections Extend The Brand's Reputation for Innovation

Tempur-Pedic's Refreshed Collections Extend The Brand's Reputation for Innovation

With an iconic new design inspired by its Scandinavian roots and new features born of rigorous consumer research, Tempur-Pedic's refreshed collections extend the brand's reputation for innovation.

 "As the Tempur-Pedic brand celebrated its 20th birthday last year, we set out to re-envision our beds, with a focused goal of making the best night's sleep even better," said Patrice Varni, Senior Vice President of Tempur Sealy Brand Marketing.

"We sought a design resource who shared the innovative, game-changing DNA of our brand, and found one in the deeply creative, human-centered design firm IDEO. With the best of their talent and ours, we were able to marry form and function in a way that brings even more famous Tempur-Pedic comfort, body-adaptive support, and cool and convenient features that consumers really love."

More TEMPUR Benefits, Inside and Out

The refreshed TEMPUR-Contour and TEMPUR-Cloud Collections incorporate core enhancements with rigorously tested preferred-feel results. More TEMPUR material, and new ways of combining it, amplify the benefits of Tempur-Pedic technology, including its adaptive alignment and support, minimal motion transfer and pressure-relieving comfort for less tossing and turning, which all add up to even better Tempur-Pedic sleep.

Wrapped around the improved "insides" is a cover offering more than beautiful design.  "We really wanted to delight consumers, so we spent a good deal of time talking to them" said Brent Pfister, Vice President of Tempur-Pedic Brand Product.  "Using those consumer insights, deep R&D focus, and the combined power of Tempur Sealy — we were able to develop smart, functional features that consumers (and retailers!) told us they absolutely love."

Those features include an integrated new SmartClimate System, that brings moisture-wicking benefits and cool-to-the-touch comfort, and the EasyRefresh Top Cover for a mattress that is always fresh and clean. 

EasyRefresh Top Cover — Simple to remove, wash and replace

The new removable top cover ensures that the mattress is always fresh and hygienic. A patent-pending, 360-degree zipper makes the process simple, and the covers fit into any standard-size washer and dryer. Designed for loft and durability, the soft fabric is engineered to last through years of use and washing. 

SmartClimate System — Moisture wicking, cool-to-the-touch comfort

Maintaining a comfortable temperature when you sleep is now a given with this two-part system. On the mattress's outer cover, a layer of moisture-wicking fabric draws moisture away from the body. Plus, the inner cover includes a special treatment for cool-to-the-touch comfort.

Design refresh— Iconic grey color, sophistication throughout

Now the beauty of a Tempur-Pedic mattress matches the advanced technology on the inside. An upholstery fabric in a sophisticated shade of grey delivers a more luxurious look to the sides of each mattress, and coordinates with perfectly matched foundations and adjustable bases.

Source: http://www.fibre2fashion.com/news/textile-news/newsdetails.aspx?news_id=158960
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Tempur Pedic Creates Aesthetically Designed Mattresses
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