The range will be supported with a TV campaign kicking off from March 5th.
Esdevium is preparing for the launch of its latest pocket money collectable Zomlings with a campaign that includes ‘huge TV support.’
The collection of miniature monsters from Magic Box Int offers more than 100 different characters to collect.
The range will be supported with a TV campaign kicking off from March 5th, delivering more than 840 boys aged four to nine TVR’s during Mach and April.
An estimated 5.1 million children will see the campaign.
The Zomlings line features three different products available at launch, including single Zomling packets, retailing at 50p.
A £1 blind bag will deliver one Zomling and one Zomlings Tower, while Zomling Houses, priced at £2 contain two Zomling.
Esdevium will also be celebrating the new line with a special launch offer for retailer, running until March 7th.
Esdevium Games sales director Steve Buckmaster said: “We received fantastic reaction to Zomlings at the trade fair.
“Retailers were impressed by the combination of products and pockemt money pricing. With Magic Box Int set to invest strongly in TV and sampling.
“Zomlings could really stand out from the crowd this spring.”
Magic Box Int’s Ben Harper, added: “Zomlings is an exciting new opportunity for kids and retailers in 2014.
“The affordability of the range, both for consumers and retailers is a key USP. Zomlings is a true pocket money collectable, that not only has impulse purchase power but also has a range of products all priced under £2.”