Brand design consultancy in the UK, Coley Porter Bell has created new packaging for Beefeater Burrough’s Reserve gin produced by Desmond Payne.
According to the agency, the new decanter-style bottle has a rounded glass structure and a different label shape.
The bottle highlights the liquid's delicate color, while its shallow profile that also acts as a casing for the label allows light to refract off the edges of the embossed wreath of botanicals.
As part of the new packaging, the color palette and textures have been designed to reflect the gin's production and copper to reference the still.
A wooden stopper has been provided to reference the oak barrels and red to acknowledge its Beefeater origin.
Coley Porter Bell creative director Stuart Humm said, "We wanted to create something that balances the ultra premium codes often found in dark spirits, for example hand craftsmanship and cues of discernment and status, with the world of gin and Beefeater."