UK-based CWF has launched a new range of 10% vol fruit wines under the brand of Harvest Fruits.
The new range, which will initially comprise Fruits of the Forest, Cherry and Orchard Fruits Wines, intends to capture different seasons in each bottle, according to fdin.org.uk.
CWF managing director John Shinwell said the Harvest Fruits brand offers lot of scope for development, besides attracting a whole new range of consumers into the fruit wine category.
"From our extensive consumer research, we anticipate that this will be an initial range of Harvest Fruits wines, with further limited edition flavours to be launched throughout the year," Shinwell said.
The new range features new packaging, clear range color coding, a new shape to the bottle and a modern brand, with focus on the 'long pour and over ice' drinking occasion way to consume fruit wines.
The three flavors in the new range include Fruits of the Forest Wine - an original recipe inspired by summer fruits including raspberry, cherry, blackberry and blackcurrant, Orchard Fruits Wine - featuring apple, pear and peach and juicy Cherry Wine.
50cl Harvest Fruits wines (10% vol) are available from Tesco and Bargain Booze stores across the UK priced at £3.99 per bottle/on promotion at two bottles for £6.00/three bottles for £9.00.
