Trade Resources Industry Views Associated British Foods Has Added to Its Allinson Bakery Line in The UK

Associated British Foods Has Added to Its Allinson Bakery Line in The UK

Associated British Foods has added to its Allinson bakery line in the UK in addition to launching a GBP1m (US$1.6m) marketing campaign, which includes the first TV ad for the brand for a decade.

The new line, launched yesterday (4 February), includes a high fibre 800g white loaf, with 100% of the fibre of wholemeal, and high fibre white and wholesome rolls. A new packaging design has also been rolled out across the firm's whole range.

The launches will be accompanied by a marketing campaign and television advert to run for three weeks from 18 February.

ABF is competing in what has become a competitive bread industry, dogged by promotions and excess capacity. The company, and competitors like Premier and Warburtons have found it tough to grow profits.

Source: http://www.just-food.com/news/allied-bakeries-launches-allinson-high-fibre-line_id122041.aspx
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Allied Bakeries Launches Allinson High Fibre Line