Trade Resources Industry Views Microsoft Has Poked Fun at Apple in a New 30-Second Advert

Microsoft Has Poked Fun at Apple in a New 30-Second Advert

Microsoft has poked fun at Apple in a new 30-second advert, in which it mocks the iPad.

The advert, dubbed "Windows 8: Less calling, more doing", pits the iPad against the Asus VivoTab Smart tablet, which runs on Windows 8, with Siri continually failing to do what the supposed user has asked the tablet to do.

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"Sorry, I can only do one thing at a time," Siri says, as the Windows 8 tablet shows video and messaging services working simultaneously.

The Asus tablet then switches to a colourful Microsoft PowerPoint presentation, while the iPad reverts to dull-looking, unworkable presentation. Siri then states "I guess PowerPoint isn't one of those things. Should we play 'Chopsticks'?"

The person in the video then starts playing a botched version of the song 'Chopsticks' on the iPad, taking clear aim at an early iPad Mini commercial.

Microsoft is yet to make native Office apps for Apple's iOS operating system. Last year, it was reported that the company would finally make the likes of Word and Excel available on Apple's operating system, but there has been no word from Microsoft since.

At the end of the commercial, Microsoft plugs its 64GB Windows 8 tablet, which at $449 is lower than the comparable iPad at about $699.

The prices of the products vary in the UK.

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Microsoft Takes a Swipe at Apple's iPad with Windows 8 Attack Ad