DataLase has collaborated with Xerox company Parc to develop inkless photonic printing solutions.
The companies have signed a lease agreement to develop advanced photonic printing solutions based on the DataLase laser-reactive colour-change pigment technologies.
The deal will enhance the development of new laser-based hardware solutions, which can be used with DataLase colour-change pigment technology to digitally print variable data on different products and packaging.
DataLase and Parc will advance the inkless multi-colour Infinity technology platform, in addition to establishing a development office and innovation suite to operate from inside the Parc facility in Silicon Valley of California.
The new multi-colour Infinity platform will help brand owners to connect with consumers through products and packaging.
The platform will help in the variable printing of text and graphics, as well as barcodes on labels, flexible film and folding cartons.
DataLase CEO Andy Wragg said: “Working at PARC will give DataLase and our parent company, SATO, access to cutting-edge technology facilities to develop new and unique photonic printing solutions, based on our latest colour change pigment technologies.
“We will also have access to other pioneering and innovative companies and technological advances that will extend our capability to deliver unique solutions that connect brand owners with consumers around the world.”
Parc priniting innovation portfolio manager Antonio Williams said: “We’re excited to have their team here at PARC collaborating with our researchers to develop the inkless multi-colour photonic print technology.”