UK activewear brand Zaggora will have shoppers at iconic London department store, Selfridges, feeling the heat and embracing colour this summer when they visit the new Denim Studio sportswear space at the Oxford Street flagship store.
The sports-wear space which officially opened on Monday, in time for notorious bikini season, acknowledges the continuing trend of Sports Luxe clothing, a fashion that looks very much as though it is here to stay. The range of Zaggora's Hotwear showcased includes Flares 2.0, HotPants 2.0, a selection of HotTops, Body Blazers and the new, vibrantly coloured Viva Capri HotPants.
The new Viva Capri feature a new flattering design, including a stylish LYCRA foldover waistband that compliments any body shape, and are available in four rich, berry inspired colours (Blue, Purple, Light Purple and Pink), chosen by Zaggora's 400,000 Facebook fans.
Founder of Zaggora, Dessi Bell, says, "Zaggora is all about helping women look and feel great during their workout and maximising the results of their efforts.
"There's nothing quite like the feeling of squeezing into a new pair of jeans, especially when they're a size or two smaller than your usual favourites, so we're looking forward to helping Selfridges customers shape up for summer and achieve their dream jean figure."
Since launching two years ago, Zaggora has revolutionised active-wear with its range of HotPants, HotTops and Body Blazers featuring patent pending Celu-Lite Technology which raises calorie burn through increased safe heat generation by the human body, maximising your workout results.
