Under Armour formed a multi-year partnership with the Southampton Football Club, the English soccer club that competes in the Premier League.
The following are the six key pledges that Southampton FC and Under Armour plan to deliver over the next seven seasons together:
Relentlessly innovate and create revolutionary product enabling our first team to perform at the highest level. Continue to develop the next generation of academy talent and empower them with over 5,000 pairs of cutting-edge footwear over the next seven years.Work with the Saints Foundation and kit out more than 5,000 children in the local community.Develop the women's and girls' game through our shared expertise and knowledge.Realise our global ambitions by spreading the benefits of sport and healthy living through technology and activations.Together we commit to having fans and innovation at the heart of everything we do.“Under Armour shares similar values to us in that they achieve success through a combination of hard-work and strategic thinking. At Southampton, our determination to succeed is accompanied by a commitment to develop athletes as people, and this partnership reflects this. Our challenge now is to retain our ‘underdog’ mentality whilst entering a sustained period of success,” said Ralph Krueger, Chairman of Southampton FC.
The leading global sports and innovation brand’s mission to make all athletes better through passion, design and the relentless pursuit of innovation will support the club’s initiatives in nurturing young football talent.
“Southampton FC, like Under Armour, is Humble and Hungry. They are an institution with strong core values based on a pioneering attitude. The club’s commitment to developing and improving players at every level continues to set a benchmark in the sport. We look forward to providing game-changing technologies and product innovations to further support the club’s on pitch performance,” said Peter Murray, Vice President of Global Sports Marketing at Under Armour.
The partnership will see Under Armour design and develop match kits beginning with the club’s 2016/17 home and away strip.
