Marley Coffee, a US-based ethically farmed and artisan roasted gourmet coffee company, has teamed up with Denver Broncos Football Club to advertize its brand during the 2013-14 NFL seasons.
As per the deal, Marley Coffee will receive advertising on the Denver Broncos' Stadium Vision electronic signage system during every Broncos pre and regular season home game including two 15-second commercial spots during network timeouts.
In addition, Broncos will offer Marley Coffee RealCups, which are compatible with Keurig single-serve machines, at Sports Authority Field at Mile High during home games and events.
Marley Coffee founder and chairman Rohan Marley said that the strategic partnership with the Broncos gives the company exposure to some of the biggest businesses in Denver, where it is newly headquartered.
"One of the principal reasons we acquired Black Rock Beverage Services in August was to build out our office coffee services business in the Denver area. I can think of no better way to get the Marley Coffee brand in front of Denver businesses than through this partnership with Denver's most beloved sports team," Marley added.
