Trade Resources Industry Views Diplom-Is revamps sandwich packaging with Flextrus' Mediakoket

Diplom-Is revamps sandwich packaging with Flextrus' Mediakoket

Norwegian ice cream manufacturer Diplom-Is has given a new look to the packaging of its sandwich products using the digital printing expertise of Flextrus’ Mediaköket.

Based in Sweden, Flextrus manufactures flexible extruded materials for a broad range of packaging and technical applications while Mediaköket is a digital service expert it acquired last year.

According to Flextrus, Diplom-Is’s new sandwich packaging has a unique look owing to the digital print and EB lacquer which it says is perfectly suited for the material with aluminium foil.

Flextrus Nordic sales manager Mikael Knutsson said: “Diplom-Is sees the packaging and its material as a main and important part of their marketing and puts a lot of resources and strategic thinking into it in order to get the best end result.

“And with the right tools and knowledge of Mediaköket's production, we make sure that the end result is the best for our customer.”

Flextrus, with its expertise in barrier materials, manufactures the laminates with all the required characteristics.

The combination with the capabilities of Mediaköket in the new wide web digital press and lacquering machine and the use of variable data is said to have helped Diplom-Is’ ice cream turn out to be more attractive in the frozen aisle.

Diplom-Is product manager Elisabet Sæterdal said: “If it wasn’t for your expertise in digital printing we would never think of the great idea “Talking Sandwich” as our summer campaign for 2017, which became a great success.

“We are looking forward to continue our cooperation and together developing new exciting ideas for the future.”

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