The increased competition in the stationery industry makes it change rapidly in the pattern of competition,with the development of stationery in the future, there will be a new pattern of change,the market changes toward the diversified market ,the new pattern of brand in office supplies industry is forming.
First, strong brand is springing up
After the change of stationery market for many years, there are some monopoly which are national office stationery brand and some strong regional brand in domestic stationery manufacturing industry .In the future,the market will be bisected by the domestic brands which is strong and competitive and the foreign high-end brand , to break the pattern that foreign brand leads the market,The two or three line brand will be mainly at a large scale of local brands or regional brand ,and the stationery wholesale market will be in fine quality,and pay more attention to the brand image.
Second, more one-stop shopping
More and more enterprises is committed to operating and terminal operation, and strive to improve the ability of terminal response and the core competitiveness of enterprises; Innovation of terminal marketing mode also emerge in endlessly, terminal of office stationery not only contains stationery store, office business district of flagship store, but also the form of "one-stop shopping" procurement in office supplies.
Third, environmentally friendly stationery arises at the historic moment
In order to meet the demand of the health of consumers, more and more stationery manufacturers are more actively integrating into the "low carbon era", take the green original, auxiliary materials,to get greener, healthier office stationery.And actively research the enterprise chromatology, make efforts through brand and high quality of stationery products to interpret the demand of the office business .
Fourth, they make brand image
Enterprises pay more attention to brand image and brand culture building and promotion, not only interact with consumers in the terminal, and also communicate brand of regional and national by means of film and television, advertising, to enhance brand image, and attach more importance to the reserve of professional personnel, the construction of the core team, attach more importance to the building of a learning organization and the construction of enterprise culture; Combining brand, and expand the category to achieve the development of the enterprise, to reach the company bigger and stronger;In addition to aggrandize themselve, they also research and use the power of the capital market to realize the strategic goal of bigger and stronger;Seek the cooperation with international design agency and international brand management company , and finally increase the ability of the brand.
