Trade Resources Industry Views Quiksilver Announces Additional Licensing Agreements

Quiksilver Announces Additional Licensing Agreements

Quiksilver, Inc. entered into licensing agreements for several product categories, including Roxy young girls and children's apparel, watches and socks/legwear, as well as other product categories including luggage, beach towels and surfboards.

"Our product licensing team has done an excellent job of partnering with industry leaders that have the size, scale and expertise to help us grow these businesses," said Andy Mooney, chief executive officer of Quiksilver, Inc. "These agreements cover large geographic markets and, importantly, dovetail with our profit improvement plan by significantly reducing product styles for our design team and supply chain. We expect our license agreements to lower operating costs and inventory levels."

Roxy Young Girls and Children's Apparel

The company signed an exclusive agreement with Parigi Group, Ltd., for Roxy young girls and children's apparel. Parigi will design, manufacture and market apparel, sizes newborn/infant to girl 16, for the Roxy brand beginning with the Spring and Summer 2015 season. The initial territories covered in the agreement include the United States, Canada and Puerto Rico, as well as a number of Central and South American countries.

Watches

The company signed an exclusive, global licensing agreement with E. Gluck Corporation (EGC) for watches under the Quiksilver, Roxy and DC brands. EGC will be responsible for all design, production and sales beginning in the Fall of 2015.

Socks/Legwear

The company has entered into an exclusive international licensing agreement with Planet Sox (PS Brands, LLC), a leading global designer, maker and distributor of socks and legwear. Planet Sox will design, manufacture and market socks in all size ranges for the Quiksilver, Roxy and DC brands in North America beginning with the Holiday 2014 season, and international sales following in Spring 2015.

Other Categories

For luggage, backpacks and bags, the company signed an agreement with Travel Plus International, LLC. Travel Plus will begin designing, manufacturing and marketing products for the Quiksilver, Roxy and DC brands for the Fall 2015 season. Territories covered in the agreement include the United States, Canada and Puerto Rico, as well as a number of Central and South American countries.

For beach towels and beach related accessories, the company is working with The Northwest Company, LLC. Under the agreement, Northwest will design, manufacture and sell products for the Quiksilver, Roxy and DC brands beginning in Spring 2015, in territories that include the United States, Canada and Puerto Rico, as well as a number of countries in South and Central America.

The company has partnered with SARL Euroglass and its affiliate Equity Bell to design, manufacture and distribute globally Quiksilver and Roxy brand surfboards, standup paddle boards and other surf accessories; and design and distribute Quiksilver brand cruiser, penny and longboard-style skateboards.

All of the products covered in the above licensing agreements will continue to be available in Quiksilver retail stores and e-commerce sites.

Source: http://www.sportsonesource.com/news/spor/spor_article.asp?section=8&Prod=1&id=51878
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