Trade Resources Industry Views Chaucer Agreed to Acquire 65% Stake in Freeze-Dried Fruit and Vegetable Brand Crunchies

Chaucer Agreed to Acquire 65% Stake in Freeze-Dried Fruit and Vegetable Brand Crunchies

Tags: Chaucer, Acquire, Food

UK-based food ingredients specialist Chaucer has agreed to acquire 65% stake in American freeze-dried fruit and vegetable brand Crunchies Food, for an undisclosed amount.

The investment is said to form a part of Chaucer's commitment in the rapidly growing US freeze dried market.

It will also help the company in expanding its freeze dried offering direct to consumers.

Chaucer CEO Andy Ducker said: "We are delighted to announce our strategic investment in Crunchies, which illustrates Chaucer's wider corporate strategy to become a truly global, market leading specialist food ingredient and consumer products producer.

"We are confident that with our operational expertise and investment, the already successful Crunchies brand will develop to its full potential in the US and maximize its opportunities in the growing Freeze Dried markets.

"In addition, the combination of the Crunchies and Chaucer companies will provide Chaucer with increased visibility and exposure to customers and suppliers in the North American markets."

Meanwhile, Simplepitch Ventures has also invested in Crunchies Food.

Crunchies president and CEO James Lacey said: "Chaucer as a global leader in its field and Simplepitch Ventures have the resources to enable us to deliver the highest quality products to our loyal retail customers and consumers, along with the capacity to meet the growing needs of our valued distribution partners."

Source: http://www.food-business-review.com/news/chaucer-to-acquire-65-stake-in-freeze-dried-fruit-brand-crunchies-291014-4420131
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Chaucer to Acquire 65% Stake in Freeze-Dried Fruit Brand Crunchies