Trade Resources Industry Views Spain's Original Gourmet Selects RPC's Supercube Pack for Shellfish Range

Spain's Original Gourmet Selects RPC's Supercube Pack for Shellfish Range

Spanish frozen seafood company Original Gourmet has selected RPC Superfos’ reusable polypropylene packaging solution for its shellfish range.

The Spanish firm selected RPC’s injection moulded rigid SuperCube pack to replace its cardboard boxes for its Premium Shellfish range.

RPC said that the rectangular SuperCube bucket is made available in 3.8L and 5.8L sizes allowing Original Gourmet for branding and decoration.

Original Gourmet CEO Marc Gordó Badia said: “Our products lost their identity the very moment they were taken out of the cardboard box – a packaging without potential for second use.

“Now, thanks to the SuperCube bucket, our Premium Shellfish makes an excellent first impression and stays in the professional kitchens after the original content has been consumed.”

Marc said that the packs, which meet all Premium Shellfish product line’s requirements, are embellished with top quality, scratch resistant in-mould label decorations.

“The buckets are very convenient and are used again and again. The second life of our buckets supports our marketing efforts and helps us to create awareness for our brand among chefs and their teams.”

The SuperCube container, which is made available in rectangular or square sizes, is designed to offer space efficiency and product differentiation for customers.

RPC Group subsidiary RPC Superfos is engaged in designing, developing and manufacturing plastic packaging solutions.

Source: http://foodproducts.packaging-business-review.com/news/spains-original-gourmet-selects-rpcs-supercube-pack-for-shellfish-range-271017-5958470
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