Injection mold packaging provider Superfos and metallized paper provider AR Metallizing (ARM) have created packaging for dairy producer Arla Foods’ Danish made product Lurpak Spreadables.
Using ARM metallized label paper, Superfos designed a customized polypropylene (PP) packaging for the labeling, resulting in a new package with a silvery look.
Serving as a blocking agent, the paper prevents light and UV light from seeping through the packaging while sitting on store shelves.
ARM's paper is claimed to be 100% recyclable and is also environmentally friendly.
The silver package helps convey the quality of the product while also protecting it from the lights of the supermarket.
Source:
http://foodproducts.packaging-business-review.com/news/superfos-and-arm-create-polypropylene-packaging-for-danish-dairy-company-080513
