DOMOTEX Russia has been moved to a new time slot in first half of the year. The second season of Russia’s leading tradeshow for carpets and floor coverings will therefore now be held from 1 to 3 April 2014 instead of 25 to 27 September 2013 as originally planned.
The venue has also changed, with Deutsche Messe AG’s Russian subsidiary Deutsche Messe RUS now staging the fair at the ARTPLAY Design Center in Moscow instead of Moscow’s Crocus Expo International Exhibition Center.
“Many participating companies had requested that the fair be moved to the later slot to reflect Russia’s unique market situation,” explained Andreas Gruchow, a member of Deutsche Messe’s Managing Board. “The Russian sales and order cycles and the country’s summertime building and construction season favor running the fair in spring.”
DOMOTEX, the world’s leading trade fair for floor coverings, is held in Hannover, Germany, in January of each year. The new timing of DOMOTEX Russia, a spin-off of the main DOMOTEX fair in Germany, means that manufacturers of carpets and floor coverings can now complement their showcase at the main event with a second presentation in April that is targeted specifically at buyers and trade visitors from Russia and its neighboring states.
“Staging DOMOTEX Russia in spring enables our exhibitors to better synchronize their offering with the Russian order cycle and to thus more effectively build their business in the Russian Federation and the Commonwealth of Independent States,” Dr. Gruchow added. “We are confident that this move will further strengthen DOMOTEX Russia and boost the business development prospects of our international exhibitors in the booming Russian market.”
DOMOTEX Russia showcases the full range of hand- and machine-made carpets, textile floor coverings, parquet and laminate flooring and resilient floor coverings as well as application, laying, cleaning and maintenance technologies. Next year’s show will also be complemented by a supporting program of conferences and events featuring a solid line-up of renowned industry experts.
Russia’s leading fair for the carpet and floor coverings industry is aimed at distributors and purchasing executives from the wholesale and retail sectors in Russia and the CIS region. Other important target groups include architects and planners and decision makers from the building and construction industry.
The new venue at the ARTPLAY Design Center in Moscow will further boost the fair’s attractiveness to these target groups because it is also home to numerous interior design and architects’ offices as well as showrooms for interior furnishings, art, fashion and other parts of the creative economy.
“With its unique atmosphere, ARTPLAY is the perfect space for presentations of floor coverings as a high-quality design element for residential and commercial interiors,” Dr. Gruchow said. “We are confident that the new space will be hugely appealing to architects, designers and interior designers in particular.”
Deutsche Messe’s support for companies interested in developing the Russian market goes well beyond April’s fair in the Russian capital. To help its exhibitors forge valuable in-market contacts throughout the vast territory of the Russian Federation, Deutsche Messe has joined forces with Russian web portal flooring-expert.ru to stage regional industry conferences in Siberia and the Ural region. In the run-up to DOMOTEX Russia, exhibitors will have the opportunity to start building their regional networks on 11 February 2014 in Novosibirsk (Siberia) and on 19 March 2014 in Yekaterinburg (Ural Federal District).
DOMOTEX Russia got off to a flying start at its 2012 premiere in Moscow, attracting 145 international exhibitors and 4,120 trade visitors from Russia and the CIS states.
About DOMOTEX Worldwide:
Deutsche Messe’s strategy of building a local presence in the world’s fast--growing markets to open up new business development opportunities for exporters also extends to the carpet and floor coverings industry.
DOMOTEX Middle East, which will next run from 7 to 10 November in Istanbul, is targeted at trade visitors from Turkey and the Middle East. DOMOTEX HANNOVER is the world’s biggest trade fair for carpets and floor coverings and will next be held from 11 to 14 January 2014.
From 25 to 27 March 2014, DOMOTEX Asia/CHINAFLOOR in Shanghai will open its gates for East Asian industry professionals wishing to keep abreast of the latest products and trends. DOMOTEX Russia, which will be held from 1 to 3 April 2014 in Moscow, is the final event in upcoming series of DOMOTEX Worldwide fairs.
