Trade Resources Industry Views Ice Cream-Inspired Beer

Ice Cream-Inspired Beer

Craft brewery New Belgium Brewing and American dairy company Ben & Jerry’s Ice Cream have partnered for a new ice cream-inspired beer.

Both companies are big on going green and plan to raise environment awareness through this project, though details were not disclosed.

The new beer developed by New Belgium, Salted Caramel Brownie, is set to be launched in the fall of 2015.

New Belgium director of sustainability Jenn Vervier was said: "Although our TTB filing for the beer is now public, specifics around the campaign are still in development.

"At this time I can confirm that Ben & Jerry's and New Belgium are collaborating to raise awareness around issues we are passionate about, and that the results will be delicious."

Ben & Jerry's senior global marketing manager Jay Curley said: "We're big fans of New Belgium Brewery, their values, and their fun culture, and of course their beer.

"We're excited for the campaign we've developed together. When two B Corps collaborate our fans can expect something both delicious and impactful," added Curley.


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New Belgium, Ben&Jerry Partner for Ice Cream-Inspired Beer