Gift stationery marketing is the most common sales promotion during saling stationery .Giving a gift is not the end of a sale to the old customers , but the beginning of a new customer marketing.So, we should think much more about it when giving a gift . Through the gift of differentiation strategy can explore more of the "repeat" or get the reputation of consumers.
Because the gift of office stationery is not so expensive , if they (discount) failed to impress the hearts of customers in a short time, then they will not spend money to buy the main product.Due to the stationery market's promotional items are mostly consistent , those who have new and creative stationery features are easier to attract the attention of customers. For example, we should do efforts on the cost of the gift packaging . However , many stationery companies focus on product packaging and products' terminal display , but rarely work on the promotional product packaging. As we know , a good packaging can highlight the value of promotional products, and even can improve their values . If we do this well, it can greatly increased the terminal sales force and play a role to establish a brand image and increase sales volume.
For gifts, if money was plentiful, and they are relatively high value products, we should choose the gift that are technological and mini beautifully. Such gifts are usually present to the important customers, so the choice of gift must be commensurate with their standard of living, otherwise if the product is relatively rough and present to a customer with a very high level of consumption , maybe he will not take it home. There is a another way ,we can present the same grade product which the consummers have never used for instead ,so that consumers can once again recognize the new products of a brand during use it and also can increase the buying opportunities.
In addition, methods and techniques of lagniappe are also very important. If it is distributed way, we should show the recipients the product's features or fancy features,so that it will not only be able to attract most of the onlookers staff, but also can have profound effect on the visual and reaction of the recipients . It is also very important to note the frequency of stationery gift promotion ,if doing too much will make people think that it is selling the product at lower prices, and dealers will form a habit of "promotional price" as usual .Once there is a promotional activities they will on a large purchase,otherwise will not .Therefore, it is best to switch between different single product.
