Japanese carmaker Mazda Motor has commenced the production of the all-new Mazda3 Axela at its vehicle production and sales company, Changan Mazda Automobile, in Nanjing, China.
In addition, the company has commenced the production of the all-new Mazda6 Atenza at its consignment vehicle production company, FAW Car in Changchun, China.
The company will roll out both models for sale in China in May 2014. Both these initiatives by the company follow recent start of production of the all-new Mazda3 in Mexico and Thailand.
Mazda Motor China executive officer Nobuhiko Watabe said that the reinforcement of the company's business in emerging markets and establishment of a global production footprint is one of the pillars of Mazda's Structural Reform Plan, and the start of production of the Mazda6 Atenza and Mazda3 Axela in China represents a giant step forward in our initiatives in this area.
"Our new-generation products adopting SKYACTIV TECHNOLOGY and KODO design will enrich the lives of their owners, and help Mazda become a brand that makes a strong bond with its customers," Watabe added.
Mazda plans to work collaboratively with its business partners, sales companies and suppliers to develop its business and strengthen the Mazda brand in China.
